Learn how to make content experimentation an always-on, low-lift part of your workflow using AI, automation, and scalable testing strategies.

Social Media Marketing - LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

Since the Internet began, some 40 years ago, most of its content has been free to access. Today, that is still the case. However, paid content is one of the fastest-growing areas of Internet business, ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research. The study by Brand Keys was based on ...

The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can ...

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...

Companies have adapted and leaned on digital strategies to connect internally and externally since the COVID-19 pandemic began. The most well-laid marketing plans have had to shift drastically, and we ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...