Social Media Marketing - LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time. It's not your fault. You've been told by so-called experts for years that ...

It's "PrimeTime" for Dove's revolutionary Pro-Age products and advertising. I love the new "bare it all" ads, and I guarantee that many women "of a certain age" do too. Because finally marketers are ...

Marketing Management - Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and ...

AI tools like OpenAI's Sora and Meta's Vibes are redefining video marketing. AI tools can enhance real, human-led ...

Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data ...

Customer advisory boards can transform B2B account-based marketing by improving customer insights, aligning Sales and ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Customer behaviors around the world are changing. Fast. For businesses, the risk in not keeping up is all too real. The companies that really "get" their customers, like Apple and Amazon, are setting ...

How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time ...

Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the many advertising capabilities ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.