New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...

Eight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading ...

By failing to show progressive portrayals of young men that resonate, brands risk alienating an entire audience and leaving ...

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

Adam Zavalis, vice-president of marketing at Asda, is leaving the business at the end of this week to “pursue new ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

Customer experience is key for marketers. Here’s everything you need on customer experience management, the customer journey and engagement strategy.

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was a mistake.

We arm you with all the numbers you need to tackle the week ahead.

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service at no cost.