New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Eight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading ...

By failing to show progressive portrayals of young men that resonate, brands risk alienating an entire audience and leaving ...

From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

Adam Zavalis, vice-president of marketing at Asda, is leaving the business at the end of this week to “pursue new ...

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

Center Parcs has completed an overhaul of its marketing leadership team with three senior appointments, as the business ramps ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

Episodic approaches and story over product are two of the key themes defining 2025’s Christmas advertising, as brands grapple with new rules around advertising less healthy food.