New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...

Eight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading ...

By failing to show progressive portrayals of young men that resonate, brands risk alienating an entire audience and leaving ...

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

All the latest news, opinion and analysis on changes in consumer behaviour and market trends.

Adam Zavalis, vice-president of marketing at Asda, is leaving the business at the end of this week to “pursue new ...

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

The latest thinking on marketing leadership, including the role of the CMO, interviews with senior marketers and opinions from our expert columnists.

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was a mistake.