Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to ...

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A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and brands.

Consider Singles’ Day. Born in the 1990s as a playful anti-Valentine’s Day among Chinese college students, it’s now a $150 ...

Gracenote, the content data business unit of Nielsen, has released a wealth of new findings on global consumer attitudes and ...

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Nielsen CMV Rural Survey highlights how rural Filipinos engage with smartphones, radio, and Asian dramas - essential insights for brands targeting growth outside cities.

With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in veteran ...

It’s time to move beyond basic demographics. Join us to unlock the deep, unified audience and advertising insights you need to future-proof your strategy and optimize your media spend. We’ll show you ...

The advertising landscape is evolving at an extraordinary pace as media proliferation and technology advances create new ways of connecting with consumers. We watch videos on phones, stream music on ...

Here are some more key findings, and the full report is available to download here.