Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to ...

Prawdziwi odbiorcy. Prawdziwe dane. Prawdziwe decyzje. Kompleksowe dane i pomiary Nielsena napędzają przyszłość mediów.

A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and brands.

Here are some more key findings, and the full report is available to download here.

Consider Singles’ Day. Born in the 1990s as a playful anti-Valentine’s Day among Chinese college students, it’s now a $150 ...

Gracenote, the content data business unit of Nielsen, has released a wealth of new findings on global consumer attitudes and ...

The Issuer intends to use the proceeds from the offering together with cash on hand to refinance a portion of its secured second lien term facility. The Issuer and the Parent are controlled by a ...

With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in veteran ...

Gotowy na maksymalizację ROI? Zbuduj swoją strategię mediową na rok 2026 dzięki analizie reklam. Planowanie zakupu mediów na ...

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Echte Zielgruppen. Echte Daten. Echte Entscheidungen. Die umfassenden Daten und Messungen von Nielsen sind die Grundlage für die Zukunft der Medien.