Both studies highlight trust as a decisive factor. Gen Z buyers favour traditional e-commerce for secure payments and reliable delivery, while the cart abandonment report cites concerns around ...

Cogncy Worldwide aims to help organisations improve how content is created, optimised and distributed by combining technology with communication strategy.

The mandate includes data-driven targeting, audience segmentation and creative-led performance strategies aimed at ...

One campaign recorded a +106% increase in APM, which corresponded with a 9% rise in purchase intent, as validated by Kantar’s ...

The agency will handle campaign planning, media buying and creative work nationwide, and has been named the Agency on Record ...

The refreshed identity features a new logo, updated packaging and a revamped digital presence, incorporating the feedback it ...

Achin Talwar of Criteo discusses the extension of the 2025 festive season into October, use of full-funnel retail media ...

After three years at the agency, Lubar will become CEO at Fundamentalco, a New York-based independent brand consultancy ...

It announced partnerships with IICT and AIIMS to introduce new AI-powered creative tools and expand access to credible ...

Additionally, new transparency features will display information on user profiles to make it easier to identify troll ...

The feature, accessible through the Professional Dashboard in the Facebook app, helps creators monitor and manage the use of ...

CEO Yannick Bolloré told employees in a memo that the agency has not held any discussions with WPP about a potential ...