Srinivasan joins the company with almost two decades of experience in corporate communications, brand strategy, and business ...

Pulse’s Chhath Puja activation examined how a traditional festival could be adapted into an interactive experience without ...

Chawla has previously held senior roles at Microsoft, Amazon, Sears, and IBM, with experience in building and managing large ...

The Guild noted that it had previously flagged significant gaps in the 2023 legislation, including the dilution of the Right ...

A federal judge ruled that Meta did not illegally suppress competition through its past acquisitions, effectively closing one ...

From the visceral rage of the blockbuster to the ‘commercial miss’ of advertising’s outdated tropes, Indian manhood is ...

Working as the only man on my team taught me more about masculinity than a lifetime of "man up" messaging ever could. Turns ...

The refreshed identity features a new logo, updated packaging and a revamped digital presence, incorporating the feedback it ...

Achin Talwar of Criteo discusses the extension of the 2025 festive season into October, use of full-funnel retail media ...

The agency will handle campaign planning, media buying and creative work nationwide, and has been named the Agency on Record ...

One campaign recorded a +106% increase in APM, which corresponded with a 9% rise in purchase intent, as validated by Kantar’s ...

Both studies highlight trust as a decisive factor. Gen Z buyers favour traditional e-commerce for secure payments and reliable delivery, while the cart abandonment report cites concerns around ...